BOP - BEST OF SOUTH AMERICA represents a collection of exclusive hotels and cruises for travelers looking to combine the elements of elegance, luxury and adventure. Catering to the discerning traveler, BOP helps to promote a level of luxury highlighting jewels in the South American crown. About BOP BOP was born in 2001 after an initiative of the Alvear Palace Hotel. The Alvear proposed other leading hotels of the region to join forces to jointly develop the international market’s luxury segment. Through BOP, its members promote the Southern Cone at its highest level together with common efforts. Each member has distinguished qualities and outstanding features that make them unique and unrepeatable. They are leaders in the industry and icons of the region where they are located. What are the marketing activities performed by BOP? Since its creation, BOP has organized and led over a hundred and thirty sales missions and a wide variety of marketing activities in diverse markets such us USA, México, Brazil, Colombia, Peru, Chile, Spain, France, Italy, Belgium, The Netherlands, Switzerland, Russia, Germany, Australia and The UK among others. Cocktails, lunch presentations, breakfast presentations, training sessions, fam trips, gastronomic events, charitable events, trade catalogues presence, publicity and PR are among many of a whole array of activities that BOP performs every year to promote South America at the highest level.