Lolly reinvents the relationship between brands and customers at all offline and online touchpoints and points-of-sale. Users match their favourite brands, products and businesses with their location. Lolly turns mobiles into a tool for them to find what they want, when they want and where they are. We provide brands and businesses the opportunity to engage millions of target customers on mobile. We reward users with points for joining and for “information mining”: adding tags, businesses, brands, and vouchers directly from their mobile. Every user is a Lolly holder.