Man is by nature a social animal. Branding and relating to the public it’s not just simple marketing. Communication is something more visceral. Digital Era offers a new point of view for modern and efficient communication. Web, Social Networks, Apps, and digital technologies represent new ways to make the difference and to keep in touch with users. If your idea isn’t clear enough or your message is just empty, any media or technology become useless. Your identity is not just a slogan. It could be something deeper to share with the public. Hydrogen supports companies during this process, helping them to find the right communication code and to build the bases for successful interaction with people.