CardLab, Inc. is a business unit of Blackhawk Network's InteliSpend business. Using our proprietary technology, we make it incredibly easy to create customized prepaid card awards that can extend your brand, drive behavior, and create memorable award experiences. As a result, CardLab Inc. supplies prepaid award cards to 5,000 companies including 35% of Fortune 100 companies. Why consider using custom prepaid cards as your next reward solution? • Participant preference: 44% of survey respondents cited prepaid cards as their favorite gift or reward.* • Marketing effectiveness: Provides marketers with up to 15 additional brand and communication touch points with consumers, along with demographic and aggregate spend data. • Program effectiveness: A custom branded prepaid card is perceived as more meaningful, personal and impactful than cash. Over 75% of survey respondents believe they are among the most effective of all rewards.* Uses/Applications for prepaid card programs: • Consumer promotions – purchase, loyalty, participation, referrals • Employee recognition • Wellness programs • Safety programs • Sales effectiveness • Sales channel incentives • Appreciation rewards Partner Programs for: • Promotional agencies • Rebate processors • Incentive houses We offer custom or turnkey solutions with full program support. * It's in the Cards! by the Incentive Research Foundation (IRF) and Incentive Gift Card Council (IGCC)