Batata is an online platform for farmers, food producers, HoReCa, and non-profit organizations that help all of them become part of a sustainable food system. The Batata marketplace opens up new opportunities for farmers to sell their products, thus helping to reduce food waste. At the same time, B2B customers get a reasonable price on products, fresh goods directly from the manufacturer, and a green profile that can be used for branding. In addition, all users can analyze data in the system, making it easy for them to plan for future processes and stay away from overproduction or irrational consumption. As an e-commerce platform, we provide a simple process, by taking care of the logistics, invoicing, and payment process, so that users can focus on what they do best.