The word 'Cartalyst' is a pun on the word catalyst. We want to create a domino effect and swiftly change the predicament of the un-savvy entrepreneur. The catalysis of the e-commerce setup process can be a long drawn out process, often times exceeding many months to set up. Cartalyst wants to create a domino effect and swiftly change the predicament of the ‘unsavvy’ entrepreneur. we believe the entrepreneur should concentrate on their business while we create a online market for their products.