SWAY Studio, founded in 2002, is a leading creative and technology driven digital production company. SWAY is committed to developing new technologies and techniques that further the use of Computer Graphics not merely as a post‐production tool but as a film making medium in its own right. The company has a strong reputation for all CG photo‐real visuals, particularly automotive. SWAY's proprietary Drive‐A‐Tron™ driving simulator is a key component in the firm’s industry-leading capabilities, and allows SWAY’s artists to generate photo‐real physics based vehicle animation in real‐time. SWAY’s clients include some of the world’s top-tier advertising agencies and production companies.