“Joe & Co” is a Proper British Authentic Work Wear lifestyle Denim & Apparel Brand. We are not a heritage brand, a fashion brand or a brand that follows the latest trends. We are a work wear lifestyle brand that is a constantly evolving. Inspired by the timeless classics and the iconic looks that distils the work wear and casual wear of Industrial Britain. We work with some of the most respected fabric mills in the world and UK factories to bring you jeans, jackets, shirts and t-shirts of excellence. We also pay homage to the Icons of yesteryear, that epitomises the essence of cool and we create a new take on past trends. Not just in our collective history, but those of our traveling forefathers from across the pond, by using modern shapes and utilising dead stock fabrics Our inspiration comes from all walks of life, different cultures and different times. Our product is our lifestyle; it is what we do; it is what we want and it is what we expect. You get what you see: premium quality garments. Nothing more nothing less.