Inon are pricing advisers to firms in all industries. We use behavioural economics to set pricing strategy and to create software that lets you make more money. We advise many professional services firms, especially lawyers and accountants, on the right price levels and pricing structures for their services. We work with local authorities who are starting to provide market-based services, new companies launching products for the first time, and companies entering new markets who need to know the right pricing strategy to maximise market share and profit. Our work is based on advanced research in cognitive science and behavioural economics, and our researchers regularly speak and publish at the leading academic conferences in these fields.