The Aus4Equality Gender Responsive Equitable Agriculture and Tourism (GREAT) Program is an AUD 33.7 million investment from the Australian Government in inclusive market systems development in Vietnam, with a focus on Lao Cai and Son La provinces. The Program is managed by the Managing Contractor, Cowater International. GREAT has adopted a multipronged approach to stimulating change in partnership with the private sector, government and civil society organisations in the tourism and agriculture markets. Women’s Economic Empowerment We are working to enable women to access economic opportunities, determine their own path, be recognised for the value of their contributions and receive equitable economic returns. Our approach to women’s economic empowerment focuses on: Reach - Benefit - Empower Fostering Inclusive Market Systems We work with partners to identify and implement solutions that improve the way markets function and elevate the ability of women to participate more actively and equally. Understand, Adapt, Innovate Inherent to our approach is a cycle of constant learning. If something is not working, we adapt and seek alternative solutions.