eMart Solutions is a leading loyalty and a customer engagement company. It has a marketing technology platform called FirstHive. It enables brands to drive sales and marketing objectives through its patent pending SaaS platform, FirstHive. Companies today are increasingly moving towards adopting scalable SaaS-based platforms to build CRM, MIS, and performance reward programs. FirstHive, Emart Solutions' proprietary SaaS based engine enables companies to customize and create such programs around communities of employees, consumers, suppliers and channel partners. FirstHive also allows companies to select multiple communication channels such as voice, SMS, email, direct mail and internet, define activities and measures and, optionally, reward platform activities with reward points.