Leading Lady was founded in 2016, with a mission to empower women in leadership to lead in alignment with their core values both personally and professionally. Using an authentic, empathetic and direct approach through coaching, AliceAnne challenges individuals to live at the cause of their life rather than at the effect. Leading Lady offers workshops, events, private coaching and group masterclass coaching programs as well as provides an Ambassador Program that highlights industry experts who can provide resources, products and services to the Leading Lady community.