What we believe: 1. Video is useless: Video is an amplifier, not the solution on its own. Stories, information and personalities are the things that work to gain attention and hold it. 2. Strategy isn’t optional: Video can easily be mistaken as a strategy within itself. We can’t wear your shoes for you. But if you already know your market and understand your own marketing strategy, we’ll help you translate. 3. Knowing your viewers is everything: Making a video for the wrong audience won’t just waste your money, you’ll come across as boring and, well, pretty unhelpful. Spend time working out what your viewers care about. Then talk in their language on their level. 4. Planning & writing IS video: Working out where your target viewers are, and how to craft your content to gain and hold attention IS the only way to win online now. You can’t do this without quality planning and writing. 5. Consistency and repetition will prevail: Every platform from social media to e-mail is over crowded. Your voice won’t get heard without consistent communication repeated in different and entertaining ways using video. This has always been the case, it’s just that video is the relatively new kid on the block. 6. You have to stand for something: Opinions, values and having the guts to use them as marketing weapons are the only way you’ll get real traction. Using video to get them across is the perfect medium; evocative, humanising