Our mission is to get people talking about your brand. In today’s ever-changing communications landscape, this is no easy task. Digital Marketing is more than just putting your message out where people can find it – that’s called Advertising, and it can be a drain on your budget. Marketing now requires strategy (like a game of chess) to create a compelling mix of messaging, imagery and incentives that drive people to action in the very moment when they need your brand most. MARKET VALIDATION Crowd-funding, Digital Ad testing, and Audience-Mirroring are a few of the newer flashy tools that allow us to test your product before we decide how and where to place your marketing budget for maximum impact. It can also tell us if you’re even ready for market based on your current assets. SALES & MARKETING COHESION Anyone who tells you that your Sales & Marketing teams don’t need to work together is blatantly trying to hurt your company. We can bring a much better picture of your team into focus. Sales teams need marketing to provide them with the compelling content that sells your mission, and marketing teams need to hear from sales about the impressions out there that are holding your brands back from greatness. CUSTOMER LOYALTY Do you know if your online audience is growing at or above the national pace for brands? Do you know whether that even matters? How many likes you have on Facebook does tell part of the story, but we can fill in the part that tells you if those likes are leading to sales. If they are not, we will tell you why. DATA COLLECTION Data is the new thing to have for a brand. If you aren’t collecting information about the people who engage with you regularly, and if you’re not using that information to inform your media purchases … well, let’s not think about that right now. BRAND IDENTITY We consider this a baseline for what we offer. A solid brand presence, both online and off, is no longer a nice-to-have – it’s step one. www.speaksocial.net