As a leader of strategy and development, I have been responsible for building award winning teams in support of transforming some of the world's leading brands. I am an independent consultant and strategist with retail merchandising DNA and understand that the marketing dollar must first and foremost drive sales and support business needs. Strategy without a plan is just a dream. In order to make the dream a reality, we bring best in class thought leaders and marketers to the table. I enlist the right talent for the work at hand, and am not weighed down by agency overhead, nor am I beholden to a media dollar. This allows for a strategy and plan to be supported by data and insights.