The Master in Strategy, Innovation, and Management Control at Vienna University of Economics and Business prepares tomorrow's executives for their role as organizational leaders. The program combines theory, practice, and instruction in relevant social skills, for an integrated approach to organizational leadership. Great emphasis is placed on developing the ability to identify new entrepreneurial opportunities and, based on that ability, creating strategies for achieving sustained success. Besides engaging in great academic efforts, most SIMC students also choose to be part of SIMConnect, the official student association of the SIMC master program. The organization promotes the program’s community and connects our students with our alumni, faculty members, and partners. We believe that motivation, active participation and teamwork, combined with common goals, are essential to strengthen the identity of our master program as well as to deliver long-term value to our partners.