Founded by a collective of Canadian vehicle and transportation market stakeholders in 2020, the Canadian Transportation Alliance (CTA) is a non-advocacy, non-partisan, not-for-profit organization that aims to deliver objective, fact-based, third-party research to help educate government bodies, consumers, and business stakeholders on a variety of issues affecting the Canadian transportation market. The concept for the CTA was formed in partnership with The Fuels Institute, a US based, not-for-profit research organization who have proven success in creating a non-advocacy-based model, where research projects in the transportation space are performed impartially and independently.