Either for opening a new property or revamping an existing one, our working method starts from a global database of product concepts and brands, down to destination specific research for demand and offer, competing brands, market expectations and segmentation. The business opportunities are identified, considering the resources our clients make available to the project. The subsequent exhaustive construction of the customer profile and persona takes us to create a concept with a unique selling point most likely to succeed in its market and furthermore to establish the intangible (eg. operational procedures) and tangible features of the product (eg. property ambiance). On these grounds, a business plan is produced, establishing revenue forecasts, expense budgets and projection of return on investment.