Cicaboom S.r.l. is an Italian company specialized in the creation and production of toys and editorial products. Since 2016, Cicaboom has established itself in the Entertainment market, through a coherent creative profile, result of the right mix of passion, experience and intuition, differentiating itself right away from the competition, through high quality products, as for design and creativity, production standards, product storytelling, playability. Our mission is to create high quality timeless toys, in a narrative universe able to make children dream. Cicaboom owns Letrabots brand, born at the end of 2016 and strength of the company. Letrabots universe gave birth to various collections -the last of which is Letrazoo-, being able to enter, in 2019, the entertainment world with tv and web series. Since 2017, Cicaboom is licensee of Marvel brand, with which it develops new interesting products, such as Marvel Puniz and Marvel Puzzle Palz. Cicaboom’s “know how” is based in Italy, taking advantage of Italians and Asian supplier depending on the market category, with the aim of reaching more and more country with their products. Our two Asian offices choose their suppliers through a strict selection process; they test and approve the final products, which are absolutely ensured and CE marked. For us, nothing is banal when it comes to spot new brands and study, for each one of them, crucial lineas and trends: Cicaboom never stops and is always active in researching and developing new products that could implement more and more innovative playability characteristics.