**BY RESEARCHING YOUR AUDIENCE, YOU UNDERSTAND THEIR DESIRES, WANTS AND NEEDS ONLY THEN CAN YOU CREATE AN EFFECTIVE MARKETING STRATEGY.** ABOUT LAKE MARKET RESEARCH: We are a full Service Market Research Agency offering quality research at honest prices. For us, Full Service means give us the problem and we will design the research to solve it and report on the findings in a way that you can successfully action. • Every element of a project is carried out in-house – and our researchers are involved at each stage including running their own data tabs to ensure they fully understand the findings. We don’t employ progress chasers. • We run our own face to face omnibuses, script all our own internet surveys, run a CATI unit that always impresses customers viewing their pilots, print our own questionnaires for postal surveys and are as confident running conjoint and segmentation as we are in running fast and accurate field and tab. • We have developed our own run Real Time Response product to track - in real time - reactions to adverts and other information media and we run our own Lake Social Value Index to track the perceived social value of companies and industries. New technologies - Old standards - Real respondents