Big agency experience, operating at start-up speed. We've helped Fortune 100 organizations develop world-class names for more than 25 years. Our story: Born out of a classroom in downtown New York City, our ethos as problem solvers drives the way we work to tackle every assignment for clients. Founded on the belief that a name is the first word of a story – we believe naming expresses your brand’s character, inspires action, and influences business. Clients (past and present): Accenture, Amazon, AstraZeneca, Blackberry, Citi, Coke, Diageo, Embraer, GE, Google, KPMG, Lenovo, LG Electronics, Lowe’s, Medtronic, Microsoft, NFL, Panasonic, PGA, Philadelphia Eagles, Proctor & Gamble, Siemens, Subaru, UPS, Verizon Specialties: Brand Naming | Supporting Language & Narratives I Brand Architecture | Nomenclature | Qualitative & Quantitative Naming & Brand Research | Linguistic & Cultural Assessments I Brand Development | Brand Implementation | Brand Management | Brand Strategy For more information, please visit www.PS212.com and follow us on Twitter at @PS212Naming