Experienced Capital (ECP) is an operational investment fund dedicated to premium DTC (Direct-to-consumer) brands. ECP makes growth capital investment (minority or majority) in DTC brands with global potential across all consumer sectors (beauty & wellness, leisure, sports, food & beverage, travel, fashion & accessories, mobility, petcare, child/baby, home/homecare and consumer healthcare) In addition to its 3 founders with successful entrepreneurial track record in DTC brands, ECP combines both (i) an Investment and Trend Spotting team of 4 professionals with deep experience in M&A, Private Equity & Operational Finance, and (ii) an Innovation and Operations team made up of 7 operational experts 100% dedicated to supporting the portfolio companies in their strong growth. It is the single model of its kind. Since 2016, ECP has built a unique portfolio of brands including Balibaris, Soeur, Maison Standards, Le Slip Français, Figaret, Jimmy Fairly, Sessùn, BAM Karaoke Box, NV Gallery, L:a Bruket, Oh My Cream! and dynamo.