Primal | A&G is the advisory division of Allen & Gerritsen. We are a collaborative of deeply seasoned practitioners advising leaders of B2B businesses and brands. Simply put, we help companies that have yet to realize their full potential find their way. Primal | A&G enables CEOs, partners and owners of high potential B2B organizations to maximize critical inflection points in their growth trajectory. We help them confidently reaffirm their business aspirations, amplify them through creative brand strategy, connect through modern marketing operations and accelerate high-value sales. We inspire focus in the face of unprecedented complexity. Primal | A&G applies the philosophy, methods and modules of our proprietary High Performance Marketing™ approach to B2B specific aspirations and challenges. HPM™ is rooted in the mission of extracting business and brand clarity from executive leadership - clarity that enables razor sharp strategic focus and informed investments in brand and business growth.