Swink is a boutique strategic branding and design firm, founded in 2004 in Madison, Wisconsin. We firmly believe that a nimble, focused team of seasoned creatives can deliver work as powerful as any large agency. We’re small because we believe in direct contact, collaboration, and knowing the people who pick up the phone when you call. We believe in arming big ideas with logic and smarts. And we believe there is joy in turning all your abstract ideas into something beautiful, tangible, and real. We help organizations navigate the important inflection points in their history — we craft identities for groups just getting off the ground; we help pivot when markets or products have changed over time; we find a common voice for organizations that merge; and we provide focus and clarity when messaging has grown blurry and weak. Over the years, our agency has worked with a diverse portfolio of regional, national, and international companies to create powerful brands that move hearts and minds, including Papyrus-Recycled Greetings for American Greetings Company, MasterCraft Boat Company, Wilson Sporting Goods, SC Johnson, Credit Union National Association, Beloit College, CUNA Mutual, and the University of Wisconsin – Madison.