"I have started G.LVOV in 2015 because we couldn't find true luxury underwear: understated pieces that would look great and be incredibly comfortable. Boxers would look perfect even after hundreds of washing cycles. Undies we would be proud to strip down to. We’ve spent two years researching, designing, sourcing and sampling until we found an extraordinary fabric in Italy, France & England. "It’s too good for boxers" - a lot of people said. We paired it with a special custom-made, though the classic model and made a miracle happened", – George Lvov.