The Window Coverings Association of America is the only national non-profit trade association dedicated to the retail window coverings industry and its dealers, decorators, designers, and workrooms who are our members. MISSION STATEMENT Our mission is to make available educational opportunities, to encourage a code of ethics for fair practices, and to work for the betterment of the retail window coverings industry. WCAA CODE OF ETHICS WCAA Pledges: To serve the public with honesty To advertise truthfully To advise customers responsibly To stand behind the merchandise we sell