The Sheffield United Community Foundation is a charity working in the areas of Education & Employability, Health & Wellbeing and Participation & Inclusion. Its key aim is to build links between the football club and the community using the appeal of football and sport in general. Sport is a highly motivational tool and can encourage, motivate and inspire individuals regardless of background to achieve their potential. The Community programmes are aimed at strengthening self-esteem, developing personal skills, promoting healthy behaviours and lifestyles, and in doing so improve academic achievement, enhance employability and increase the feeling of self-worth and wellbeing.