Goombal is the market leader for event planning, event orchestration, and event ROI maximization. Goombal helps manage the entire life cycle of events starting from strategy and planning to event execution to post-event impact assessment. By integrating with complementary solutions like Salesforce.com CRM, Marketing Automation like Marketo and Eloqua (Oracle), Event Registration, and Attendee Tracking solutions (Cvent, etouches), Goombal aggregates all event data in one place. Through powerful analytics, Goombal delivers actionable insights to help event marketers do the right events, plan the most impactful audience engagement activities, project manage events efficiently, tightly control all event spend, and maximize pipeline and revenue contribution to sales.