The name Belfarm itself is an acronym from “Belanja di Farm” which means shopping directly from farmers. The idea is to offer customer a competitive price at the same time enable urban farmers and sellers to reach broader market (end customer). Belfarm is an e-commerce company designed to become the market leader in App/Web based sales of fresh produce commodities. The company is located in Jakarta - Indonesia. In the next three years Belfarm intends to create an icon e-commerce brand through Digitalize farming supply process with clustering system and aim to get majority of market share in this industry.