Concept Reply is the Reply Group company specialised in the research, development and validation of innovative solutions in the IoT (Internet of Things) field. Today, Concept Reply is also recognised by the market as a centre of expertise and excellence in Testing and Quality Assurance and includes a Business Unit specialised in this type of service. Concept Reply was established in 2009 following the acquisition, by the Reply Group, of Motorola's Research and Development Centre in Turin. Thanks to its laboratories and to an international team of professionals specialising in the QA and Validation fields, Concept Reply is able to provide companies with an end-to-end support for the validation of products and services, while at the same time optimising costs and time-to-market.