Established in 1946, Bruin Belles Service Association (BBSA) is a registered non-profit organization at UCLA dedicated to philanthropy, professionalism, and the promotion of women's leadership. Bruin Belles annually serve 10,000+ hours of community service to Los Angeles organizations and UCLA's athletic, performing arts, and alumni programs. The organization also hosts and sponsors annual Women's Leadership Conference and P.L.A.Y. Day events. Bruin Belles Service Association is a non-partisan, non-religious organization.