IntelliSport provides a suite of research and analytics offerings to help identify and address sports leaders’ greatest challenges. The sports analytics industry is crowded with service providers who focus predominantly on quantitative research -- a limiting method when trying to understand the nuances of behavior. IntelliSport, however, leverages mixed-method research tools with a focus on qualitative efforts, such as in-depth interviews and observations to unlock insights necessary to drive change in these uniquely complex sports organizations.