We are XOXO, an inclusive dating app for open-minded people, one focused on getting to know others through their personalities. It is meant as a safe space for people of all backgrounds, genders, sexualities, and appearances. XOXO the app leaves behind questionnaires with age lines or gender boxes as well as filters for height or body type. What it has instead is soft gamification: quizzes, totems/avatars, badges, and tasks that serve to facilitate the interactions in the community. We are the first in the world to go with this concept, hereby reinventing dating for a future free of societal labels and stigmas.