Big Tree is Malaysia’s number 1 out-of-home advertising solutions provider, architecting the landscape of main market centres and secondary towns nationwide. Big Tree offers cohesive and innovative OOH solutions with the largest advertising reach through multiple, integrated media platforms and extensive inventory across multiple channels, enabling advertisers to engage mass consumers and niche audiences at any location via roads and expressways, transit systems, shopping malls, and digital platforms. For over 25 years, since its incorporation in 1994, Big Tree has influenced the Malaysian and regional OOH landscape. Over the years, Big Tree has experienced exponential growth with its associates and subsidiaries: Gotcha, UPD, The Right Channel (TRC), Kurnia and Big Tree Seni Jaya (BTSJ). Big Tree pioneered transit advertising in Malaysia, showcased within the Light Rail Transit (LRT) and Kuala Lumpur (KL) Monorail System. Big Tree also contributes to the development of futuristic OOH media formats along the tracks of the Mass Rapid Transit (MRT) line.