Kantar, the world’s leading data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. As part of this integration, two new organisations have been created in New Zealand aligned with other global markets, each with their own client bases operating within separate legal entities. Kantar will provide consumer insights consultancy to commercial entities while Kantar Public will deliver advisory services to the public sector, non-Governmental organisations, and the not-for-profit sector.