APFF serves as a platform for the members of Singapore Furniture Association to display their products and services to the general public via exhibitions. The fair is a one-stop solution for new and existing homemakers to choose from a large variety of furniture, furnishing, mattress brands as well as interior design brands which offer attractive promotions and special exclusive prices during the exhibitions. SFA was originally known as the Chinese Furniture Dealer’s Association established since 1926. It was renamed as SFA from 1995 onwards to reflect its enhanced role as an effective representative body of furniture retailers, manufacturers and traders, serving a membership of more than 200 members from the furniture and furnishings industry in Singapore. SFA’s mission is to promote the development and growth of the local furniture and furnishing industry, to enhance the standards of integrity and professionalism amongst our members so as to achieve excellence in service and quality of products to meet the demands and expectations of consumers and the general. Activities are also organized by the SFA to promote camaraderie amongst the members of SFA. APFF is the largest local consumer furniture exhibition in Singapore. Originally managed by the Singapore Furniture Association (SFA), APFF now stands independently on its own identity, while still being supported by the members of Singapore Furniture Association.