We've launch on 12.02.2021 because in Australia at least, that's a palindrome day. For some, it also happens to be the start of the new year. So 12.02.2021 really just seemed like a memorable moment to kick things off. What's this all about? We’re just a couple of marketing, advertising and technology folks, that are a little concerned about how much time we all spend with our heads down, consumed by what’s coming at us on screen (even in these times). As a community and society, we believe humans need to take a proactive stand (be it big or small) and start to reclaim their time, re-engage with their genuine human needs… and to just look up. If we can try that, who knows, it may make us all a little happier and maybe even a little more relaxed as we race through our ever more stressful daily lives.