Lezyne was founded on March 1st, 2007, by industry icon (and German native) Micki Kozuschek. In the prime of his career as a professional triathlete, Kozuschek began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market. Shortly after moving to the USA, Kozuschek founded Truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components. In 2004, Kozuschek sold Truvativ to SRAM and began a two-year break from the cycling industry to focus on building his dream home and spending time with his family. Lezyne's headquarters are located in San Luis Obispo, California, USA; all of their products are manufactured and assembled at their factory in Taichung, Taiwan, or by working closely with nearby vendors that produce parts exclusively for Lezyne. Also part of the factory crew, is an in-house quality control team, made up of engineers that supervise construction. This site also supports a warehouse from which Lezyne ships their products to distributors, worldwide. Although being an avid cyclist is not required, many Lezyne employees do enjoy a passion for riding bikes and happily test Lezyne's products before they are put into production. Lezyne is a combination of a love for cycling and a passion for design – Exquisitely designed, intelligently engineered, and functionally complete.