The pledge of our services is to assure our clients and their integral public of a shared community formula for profit making between business policy makers and the public(s) shaped by those decisions. Our global vision incorporates the basic profit motive with the long-term financial rewards of sustainability in areas of economic, environmental and social practice. Our consulting and auditing services ensure that the public relations function is optimized to increase awareness, foster understanding and encourage favourable attitudes that create lasting solutions for our clients and their representative public relationships. We offer clients management consulting services in strategic planning alongside communications development that track to financial ROI outcomes; the standard message dissemination products such as publicity and events; and client-specified training to deal with issues common to sound public relations practice beit internal or external communications. Common practice areas are reputation management, crisis control, marketing communications and culture change.