We are an action-oriented, strategic consulting firm. We develop positioning strategies for brand growth and devise tactical frameworks to support them. Think of us as the head of a virtual octopus, with existing creative, media, digital, social media and activation shops as its arms. We don't execute; we develop the best strategy for the brand, and then we find the best tools to deploy it. This means that the tactical shops are the experts at using their tools -we articulate what they do. Finally, we are media-agnostic. We are not invested in any specific media, platform, channel or app.