The social platform has been lapped up by the masses in India with its availibility across devices. If not already, it will soon become the single most effective medium with an outreach defying the urban-rural divide and geographical boundaries. At SamvadSocial, our endeavour is to utilize this outreach productively for everyone's benefit. Our aim is to develop and deploy social applications to carry out and support collaborative initiatives by harnessing the power of social platforms. The fact that the initiatives would be run 'by the people, for the people', is what excites us and is our main driving factor. Our mission can be summed up in three naturally progressive steps; Communicate, Collaborate & Progress.