TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed, proprietary matrices of Brand Trust™ and Brand Desire™, which together make up Buying Propensity. Over a decade of research has helped us decipher the numerous characteristics that constitute the Buying Propensity foundations of a brand. Twice a year TRA Research conducts a primary research across 16 cities with 5000 consumer-influencers and stakeholders to assist brands with their business decisions based on our insights on Consumer Perceptions. TRA Research provides its clients mined reports from more than 15 million data points on brand intangibles of 20,000 brands. TRA is the publisher of The Brand Trust Report and Most Desired Brands. The Brand Trust Report 2022, the eleventh in its series, will be launched in February 2022. TRA Research has also developed the proprietary concept of India’s Buying Propensity Index™, which formulated, calculated, and published the transactional, aspirational, and environmental buying sentiment of the country per quarter. This dynamic index gives one the pulse of how the country’s general keenness-to-buy sentiment is at one glance. Get Ready for TRA's Most Desired Brands(MDB) 2022 Report, the 8th in its series. MDB reports list the country's 1000 Most Desired Brands through a research among 2500 consumer influencers research across 16 Indian Cities. The All India Ranking is made up of the top 1000 brands. These brands are categorized as per their sector and industry. This granular data is available for brands to interpret and improve their standing among competitors. The report will launch in the second week of September. To get priority access sign up with the link in the bio. For any queries please email to - enquiry@trustresearch.info