SUPER LEAGUE OF THE BEST BRANDS Since 1994 all over the world, since 2004 in Poland Superbrands rewards and supports the further development of the strongest brands. We create a comprehensive knowledge base on brands and are experts in the field of branding. Superbrands began life in 1994 as a radio show on GLR (now BBC London). This broadcast aimed to give ordinary consumers an insight into the significant brands that touched upon their lives. After the success of the show the Superbrands organization was founded. Its mandate focused on promoting the discipline of branding and identifying and paying tribute to exceptional brands. The Superbrands organization is now known in over 80 countries around the world. More than 12.5 thousand case studies in more than 250 Albums have been published. During the 20 years Superbrands title became a recognizable sign of enduring excellence.