Ruby Cup by Ruby Life ltd. is a social business founded in 2011. Ruby Life sells and donates menstrual cups - terming their product Ruby Cup. Ruby Cup is a healthier, more sustainable, cost-effective and eco-friendly alternative to pads and tampons. Made from 100% soft, medical grade silicone, our menstrual cup is safe, comfortable and hygienic. The product is linked to an ongoing social mission in developing countries that aims to tackle the restrictions and overcome the barriers that menstruating women and girls often face. Lack of available and affordable menstrual products can present a monthly struggle for girls, and subsequently they are absent from school, and missing education opportunities. Through tying global sales to menstrual cup donations, Ruby Cup endeavor to improve menstrual hygiene for women and girls, making a positive change to education, gender equality and the future potential of young women.