We choose to make innovation our calling because it has the power to positively affect everyone on this planet. And despite our focus being technology, we don't believe great innovation is measured by the solution - it's measured by its impact. As humans, we've been innovating since our beginnings – stone tools were a new way to better solve old problems. Yet, for a practice with such a long history, innovation still has a surprising lack of clarity around it. How do we do it well? Why do so many new ventures fall short or fail altogether? In a world where every customer, competitor and minor distraction has a megaphone, it's incredibly hard to understand what people really need, and ever more difficult to deliver it to them successfully. There is not enough structure to guide people in the unknown, and far too much white noise that further confuses them. We believe it can be done better. With the right mindset, tools and people, it's possible for innovators to stack the chips in their favour, and give themselves a better chance of success. We want to see more progress through innovation - it's our mission to help anyone with an innovative mission to achieve it.