McBride Magic Inc. provides entertainment and consulting services. Jeff McBride is widely sought after as a consultant, both for magicians and for television and corporate projects. Jeff McBride's shows have been winning standing ovations from sell-out crowds in casino showrooms, in theaters of all sizes and at festivals all around the world for over 30 years. Shows range from extremely intimate and powerful to full-evening illusion spectacles including 3-5 assistants, full production numbers, and large illusions. All of McBride's shows are custom-tailored to fit the anticipated audiences and venues - shows in China are different from those in the US - those in casino showrooms have a quite different pace and theme than those in theaters or at arts festivals.