The Go Africa Brand equates to Experience, Quality, Knowledge, Awareness, Adventure. (EQKAA). Go Africa is after the CURIOUS CONSCIOUS CONSUMER (CCC). This means customers who are willing to try new products and desire awareness and information about them which ultimately creates net new global demand for our products. Each Go Africa product has a story that emphasizes our customer commitment to Fair Trade, High Quality (FTHQ) products sourced and produced in Africa. Quality and knowledge, other aspects of our brand identity, are supposed to convince our clients to trust us to resolve their concerns.