Serrula Research is a market research agency based in London, UK. Formed in 2006, we specialise in business-to-business. We also handle some complex consumer research fieldwork, mainly in New Product Development and UX. We work both for industry clients and for other consultancies. Whether it's consumer tech focus groups, a global market sizing study or a niche B2B recruitment project - we are up to the challenge. A common theme of much of our work is the analysis and interpretation of complex real-world networks. We work mainly in the following sectors: • Automotive • Biopharma and life sciences • Consumer technology • Corporate IT • Fintech • Healthcare • Home appliances • Payments systems • Startups and digital disruptors Our leadership team consists of experienced project managers and data scientists who have a range of complementary skill sets (including project design and implementation, recruitment, moderation, analysis, presentation). Our services across the UK and Europe, the Americas and China are managed from our central London office. With more than 15 years’ experience as a leading fieldwork provider we are proud to have delivered on the most complex projects. We have extensive experience in conducting niche B2C research and source respondents for all qualitative and quantitative methodologies. We hold a large amount of information on our respondents in our proprietary consumer research database. It is 100% GDPR compliant and 100% organically grown.