Keep the Tennessee River Beautiful is a 501c3 nonprofit and is the first Keep America Beautiful affiliate in the nation to focus solely on a river. Its mission is to rally communities along the Tennessee River and its tributaries to preserve, improve and protect the river for generations to come. As of July 2021, 2,075 volunteers have helped the organization to remove 260,706 lbs. of trash along the 652-mile Tennessee River and its tributaries that reach into seven states.