The backbone of the national economy, small to medium businesses (SMEs) – and the passionate company owners behind these operations – rely on MyBusiness for insights, motivation, professional development, training, inspiration and information for building better businesses. Since its launch in the 1990s, the brand has been synonymous with the development of the Australian SME sector, which today accounts for over 2 million businesses. SMEs connect with the brand across a range of mediums, from the highly-subscribed sell-out MyBusiness Awards each year through to it’s knowledge centre, live webstreams, podcasts, broadcasts and the daily information platform www.mybusiness.com.au. Momentum Media is the custodian of MyBusiness, having acquired the brand in 2016. The acquisition represented the culmination of a strategic plan to enter the SME market, with the brand growing rapidly since – serving SMEs, in the good times and bad, with timely and accurate analysis of the issues impacting the Australian economy… and empowering their ability to trade.